Our experts have highlighted the unique circumstances for this type of growth in the beauty industry.
The reason is the generation shift and the young ladies rejecting the large brands their moms and aunties trusted. They go for the smaller local brands as they offer artisanal, natural, and organic products.
The young, independent, and small brands support the surge in uniqueness and creativity.
The acquisitions by the larger brands encourage new entrepreneurs to come up with the novel concept to cherish the beauty of women in this globe. Digital marketing and recommendation on social media/word of mouth have played a very crucial role in the success of new upcoming cosmetics brands.
With this revolution in the beauty and cosmetic industries, we are inspired to dig in the current affairs of the cosmetic industry. Post the research our team has come up with the Top 10 Trending News On Beauty and Cosmetics.
Top 10 Trending News on Beauty & Cosmetics
1. Recent Buzz In Bollywood “The Diva Of Bollywood – Katrina Kaif Unveils To Launch A Cosmetic Brand This Year”
The Bollywood celebrities do not dip all their fingers in one pie, they tend to have multiple ways to earn money. During the recent promotion of her movie “Bharat”, she unveiled the news of launching her own cosmetic brand this year. The label will be announced tentatively in the month of October 2019. As Sunny Leone, even Katrina Kaif will also be the entrepreneur. The ladies of Bollywood are spreading their wings in creative Industries like production, interior designing, fashion, and now the cosmetic industry.
2. Major Trends And Strategies That The Fastest-growing Young Cosmetic Brands Follow
Our team did detailed research with the help of industry consultants. We found out the industry experts believe that the young cosmetics brand takes advantage of the four strategies and trends to expand the business in the cosmetic industry.
The young brands have come with the strategy of an instant fix as the current generation lack patience and there is the urgency of an instant fix. The products like BB cream, creams to get rid of dark circles, foundation/concealer to hide your dark spots and pigmentation, and many more products which give the women the instant results.
You might have noticed the plastic or the doll look on your social media page. We keep wondering really these days girls are so beautiful? It is nothing but the heavy makeup to get that flawless look. The products of big brands like Maybelline and L’oreal give that barbie doll looks.
Organic Products or you can say skincare from the earth concept is very famous among the new upcoming brands. The organic and natural elements used to manufacture the cosmetic products, Biotique, Himalaya, Lotus Herbal, and many other brands use this USP to expand their business.
Personalizing the product as per the market demand is also one of the strategies to expand the business of cosmetic products.
3. Cosmetic Industry Is Expected To Register At least 25% growth per year For Next Five Years Globally
This is among the top 10 trending news on the beauty and cosmetics sector. The reason for this secured and perpetual growth of at least 25% per year for the next five to six years is the rising awareness of the beauty products. The purchasing power of the people is growing and thus the consumption pattern of people is also improving. As we already discussed the customized and healthy cosmetic products which have become the major reason for this exorbitant growth. The preference of women has changed to specialized cosmetic products such as herbal, organic and ayurvedic products.
4. Kylie Jenner Launched Skin Care Range
Many TV actresses and film stars are investing in the cosmetic industries. Kylie Jenner the famous sizzling hot television actor has launched a skincare line under the name of “Kylie Skin”. She already poses the cosmetic company “Kylie Cosmetic”. She believes that skin care and make-up go hand in hand and thus has come up recently with 100% vegan Kylie skin product. The recent reviews have proved that people have loved her new product and it has got a very good response in the market.
Know more about the Kylie Brand – https://www.kyliecosmetics.com/collections/back-in-stock
5. The Cosmetic Brand – Hygienic Research Institute – Seller Streax and Vasmol Planning To Launch Two New Cosmetic Brands This Fiscal Year
Delhi based firm HRI (Hygienic Research Institute) is planning to launch new brands this fiscal year. Men’s grooming these days has been in talks among all fashion and glamour world. Unlike the myth that only women take care of her beauty, men these days are also getting very conscious about their health and looks. Considering the rising demand for men’s grooming products, the HRI company planned to add a new product in men’s grooming category. Wipro Chairman Azim Premji invested in HRI. HRI is a very well known company for selling products like Vasmol, Streax (https://streax.in/), and Streax professionals (https://streax.in/professional/stylediaries.aspx). – the famous hair colouring products in the market.
6. Save Nature – Recent Study Has Proved That Sunscreen/Cosmetics Can Harm Coral Reefs Of Marine Dwellers
It is very essential to protect your skin from the harmful UV rays, and also to prevent skin cancer. The skin remedies are very crucial for the frequent swimmers but the recent scientific study has proved that some harmful chemicals in sunscreens may be dangerous for marine dwelling creatures, it may harm coral reefs of the creatures. The study proved that the sunscreens or any cosmetic products like hair spray containing Oxybenzone harm the coral reefs.
7. Cosmetic Surgery For Brides Is In News In India
the Wedding day is the big day for any woman in this world. To be brides these days demand cosmetic surgery before their big wedding day. The dermatologist said the demand from the brides has jumped to 60 to 70% for the cheek enhancement, treating under-eye bags or lip filler treatment or double-chin removal treatment. These treatments are a little expensive but who thinks about money while preparing for your big day. Such cosmetic surgery has proved to be a successful and growing trend among the current selfie generation. Every woman wants to look perfect and add cosmetic surgery treatment with their pre-bridal package. The cost of such surgery starts between Rs 25,000 to Rs 30,000.
8. The Globally Renowned Cosmetic Brand – Estee Lauder has signed Diana Penty as its first Indian Brand Ambassador
Estee Launder the successful cosmetic brand had signed Diana Penty as the first Indian Brand Ambassador for skincare and makeup products. It was the first time they had signed Bollywood actress and the entire team was thrilled to work with her. The personality of Diana Penty reflects the new modern Indian woman of today, who is confident, independent and sophisticated at the same time.
Know more about the brand visit the official website – http://www.esteelauder.in/
9. Big Cosmetic Brands Are Launching Small Sachets
You might be of the opinion that small brands only launch small packets for the end-users, but this the myth. Recently many big multinational cosmetic brands have started with the concept of small sachets. The profit and demand for such miniature sachets are very much in demand. The brands like Maybelline New York, MAC Cosmetic, and Nykaa have embraced the approach of selling lipsticks, foundation, lip gloss, and other products in tubes unlike before in bottles. The major reason is these are expensive products and it gets expired before the customer uses it. Moreover, the customers can try newly launched products in small quantities before buying the same product in a larger quantity. This concept has captured the cosmetic market in Tier II and Tier III cities in India.
Know more about MAC, Maybelline New York, and Nykaa.
www.maybelline.co.in/Makeup/Cosmetics
https://www.maccosmetics.com/
www.nykaa.com/
10. CARE Natural Beauty Brand Was Part Of Sephora Stands Accelerate 2019
The globally famous and known French Cosmetic brand Sephora took CARE Natural Beauty to be part of the successful event “Sephora Stands Accelerate 2019. This program of Sephora is designed to support female entrepreneurs all over the Globe and they also provide 6 months of immersion and mentoring for their business.
Know more about the website – https://www.carenb.com/
The trending news on beauty and cosmetics keeps emerging as per the revolutionary change in the Industry. The news like a new face or brand ambassador or merger or acquisition of the brands keeps popping up throughout the web. Even the local or domestic cosmetic brands spend a chunk of the amount in the brand awareness programs. The advertising of brands in a unique way with a mindful concept attracts the customers. The health-conscious concept is very trending in each and every industry. We all know the celebrities and even industrialists have started investing in the cosmetic sector, the reason is the growing demand for cosmetic products. The fashion and cosmetic industries are aligned with each other. The glamour world introduces and promotes the new trend in cosmetics, clothing, hair styling, make-up, etc. and the youth follows the trend.
