In the 21st century, technological progress gained incredible speed. If 10 years ago Internet marketing was just gaining popularity and was incomprehensible to most, now every large company wants to have a marketing specialist who can effectively analyze the activities of competitors, organize advertising campaigns, and help improve the company’s image on social networks.
However, unfortunately, not all enterprises have such specialists, because they do not understand why they are needed, and this significantly slows down the development of enterprises. Marketing is becoming more visually oriented and interactive, and the influence of traditional promotion tools is diminishing.
What Is Digital Marketing and What Are its Main Characteristics?
The large daily flow of information that reaches the consumer forces marketing to change, and companies to quickly master new digital channels in order not to lose their positions in the market. There is a growing need to apply new marketing tools and change marketing approaches. Marketing is aimed at meeting consumer demand and responding to changing preferences, which contributed to the emergence of digital marketing.
Digital marketing is a general term for the marketing of goods and services that uses all digital channels to promote the company’s products and attract and retain customers. Digital marketing tools are television, radio, Internet, social media, etc.
Modern marketers widely use various mobile applications in their work. Most of the available marketing applications for iPhone and iPad have a user-friendly interface and a wide range of useful features. They are used for corporate communication, content management, data processing, task management, etc.
Best Apps for Marketing You Should Pay Attention to
Find a brief description of 10 must-have apps for digital marketing below.
Fax App
The first application that is important to mention in this article is the fax app. It allows you to send faxes as PDF files directly from your device and can be easily integrated with your contacts. You can attach documents to fax from OneDrive, DropBox, iCloud, and other back-end storage, and you can add notes and even your own digital signature before sending. This useful app for sending fax allows you to receive faxes to a designated number and view them at any convenient time. So, this is an indispensable app for every modern marketer.
Trello
This is a free organizer that allows a marketer to effectively plan personal and work time. For this, the user creates boards and attaches cards with planned tasks to them. For example, the board might be called “Instagram Account” and the cards – “Write a post” or “Process photo.” Trello users have the ability to invite friends or colleagues to work together.
WordPress
It is a popular system for creating websites and blogs. If you or your brand use WordPress in one way or another, the mobile application will certainly be useful to you. It makes it possible to manage content even without access to the Internet. You can create, edit and publish posts, moderate comments, view analytics, and perform many other tasks.
TickTick
This application allows you to set goals for yourself and colleagues, set up alerts, work with the calendar, and so on. An interesting feature of TickTick is the built-in Pomodoro timer, which breaks the work into 25-minute segments with a break of 5 minutes.
Slack
This application is focused directly on corporate communication and the exchange of working documents. Slack lets you chat with colleagues, edit documents, and view previous conversations. Unlike other similar apps, Slack syncs with Dropbox, Google Drive, etc.
Buffer
Buffer is a service that makes it easy to share videos, photos, and links through social networks. It distributes content on Facebook, LinkedIn, Twitter, and other networks. The main features of the app include the following:
- Connecting RSS feeds;
- Detailed analytics;
- More than 50 applications and additional functions;
- Support for many formats;
- Aggregate statistics;
- Teamwork, etc.
Hootsuite
It is a social media management tool that allows you to schedule posts on Facebook, Twitter, LinkedIn, Instagram, Youtube, etc. The free version of Hootsuite allows users to manage three social media accounts and schedule up to 30 posts at once. The paid version allows you to add team members, schedule more posts, and manage additional accounts.
MailChimp
This is a free email tool that is presented in the form of an application. The free version allows you to send up to 10,000 letters to 2,000 contacts per month using templates that simplify the creation of emails.
Keynote
If you often have to give presentations in front of an audience, then Keynote is what you need. Thanks to it, you can manage presentations from your smartphone, Apple Watch, or iPad. In other words, Keynote turns your mobile device into a remote control. The only downside of the app is that the developers didn’t take care of Android owners since Keynote works only on iOS.
Bookmate
All marketers know how important it is to learn something new. But not everyone has enough time for this. The Bookmate app lets you listen to audiobooks whenever you want. This is a great way to get new knowledge regularly.
So, the above digital marketing apps for iPhone are a must-have for every marketer. Use them and get benefits!
