Do you wish to do social the right way? In this age of social media proliferation, it is detrimental for brands to not leverage social media platforms. All social platforms act as a connecting bridge between brands and target audiences – it also aids brands to achieve their long-term goals. Hence, availing social media marketing services become paramount, which in turn, help formulate a sound social media strategy. Let’s read on.
1. Set Goals that are Actionable and Measurable
Prior to delving into strategizing a social plan of action, one needs to list their core objectives and goals. A thorough analysis is critical – try and understand the purpose of your brand’s presence on social media and define your achievable accordingly. Decide whether your key objective is to drive traffic, generate brand awareness, construct brand loyalty, or drive more sales.
Define your goals while following the SMART strategy:
SPECIFIC
MEASURABLE
ACHIEVABLE
REALISTIC
TIME-BOUND
This will also allow you to track your progress and help refine your already-existing strategies for maximum impact.
2. Define your Target Audience
Identifying the right target audience is an integral part of any social strategy if one wishes to achieve extraordinary results. This is because your content needs to be tailored as per the preferences of your target audience, which has to account for the desired demographic, interests, and purchasing ability. Understanding their pain points is also immensely important, as you will eventually need to address those pain points and provide solutions for them. It would be ideal if these solutions are in the form of the product/service you’re selling.
3. Carry Out a Thorough Research of Your Competitors
Before chalking out a comprehensive content strategy, it is imperative for you to carry out research about your competitors. This will allow you to comprehend which definitive tactics and content strategies will work out best in your favour. Leveraging upon a strategy employed by a competitor, and bettering the same by employing your own twist is a deft marketing tactic most companies availing digital marketing services use. You should do the same.
It is important to take note of the fact that the aim is NOT to steal or copy what your competitor is doing. Instead, the idea is to garner insights and improving what you have to offer by viewing their offering as a yardstick. Create your own, innovate, and do better.
4. Formulate a Robust Content Strategy
No matter how many trends come and go, content will always remain irreplaceable. Perhaps, this can be attributed to the beauty of words, which can be used to formulate a wonderfully effective content strategy. Focus on churning out a wide range of engaging and educational content that will allow you to strengthen your social media presence and strengthen brand recall. Use text, images, videos, GIFS, and other forms of interactive content extensively, as this will allow you to garner the attention of your target audience. Make sure that the tone of your content is witty, sharp, and attractive, and that the frequency of posting is in conjunction with the average audience engagement timings.
5. Track and Measure your Progress
Any social strategy is incomplete without constructive tracking and measurement of your performance. This simple exercise will help you improve immensely while allowing you to identify your errors and executing effective ideas that hold the potential to go viral. First off, identify the key performance metrics, which might include:
Reach
Engagement
Likes
Followers
Lead Generation
Conversation Rates
Once you decide upon the KPIs that are most relevant to your social goals, track them on a monthly or bi-weekly basis in order to measure the progress of your campaigns. Apart from this, you can take the help of various tools that offer detailed analytics – based on this data, you can perform A/B testings and work out what’s best for you. It is also a good idea to use social listening tools in order to understand your audience better. Don’t forget to run paid promotions for maximum impact.
Which strategies do you use and what else do y6ou wish to adopt as a part of your social strategy?
Do let us know in the comments!
