Have you ever passed a giant billboard advertising burger and immediately craved one? Classic billboards have such an impact on their audience. It is estimated that 78% of people expect to see big brands advertise on billboards that demand attention.
Since their inception, traditional billboards have been a time-tested and impactful tool for out-of-home (OOH) advertising. Comprising many types based on design and size, classic or bulletin billboards are widely used.
What is a Classic Billboard?
Classic or bulletin billboards are the most commonly found advertisement signs on highways, expressways, and streets frequented by heavy traffic. With their huge size, the billboards impact both pedestrians and motorists.
Over time, their size increased to keep up with the speed of the vehicles. The big signs allow your advertisement to leave an impact on a motorist in a speeding car as he does not have to slow down to read them.
Classic billboards vary in size and can be categorized into three different kinds:
- Bulletin billboards ranging from 10 ft x 30 ft to 14 ft x 48 ft
- Poster billboards are generally 10.5 ft x 22.5 ft
- Junior poster measuring 5 ft x 11 ft
Why are Classic Billboards Here to Stay?
With the audience increasingly becoming addicted to screens and shifting toward the digital medium, traditional billboards might seem like a dated choice for your business. However, it allows large-scale promotion of your brand cost-effectively.
Apart from being cost-effective, bulletin billboards have the following advantages:
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Day and Night Visibility
“The bigger, the better” advertisers are here to take this down to the T. With the advantage of size, billboards attract attention with even the most straightforward designs. Depending on your business, they are visible 24/7 from strategic locations, making them a trusted advertising tool.
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Access to Key Locations
Billboards act as pop-ups in a highway landscape where you have nothing much to see. Therefore, they are capable of grabbing the attention of a wide variety of commuters.
The towering heights and snippets of geo-locations can direct customers to your business. Phrases like “take the next exit” or “just ahead on your right” are commonly seen on billboards.
Billboards also help customers know how far away or near your business is. You can tap into new zones to expand your product or service reach by placing them in areas that require your services.
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Interaction with a Diverse Audience
As billboards are placed in public locations, they interact with a variety of people. Thus, enabling your business to reach a wider audience. Unlike digital advertisements that can be zoned out as and when required, billboards have a lasting impression because they cannot be switched off.
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Greater Impression
Though old-fashioned, billboards captivate the audience’s attention and help increase your business impression. Especially when stuck in a traffic jam, billboards are the only thing that diverts your attention away from the endless wait.
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Cost Effective
The initial cost of advertising on a billboard might seem a bit high, but it offers excellent returns. They help increase your business’s reach by leaving an impression on a broad audience base. Thus, helping to increase your sales.
Bottom Line
Depending on your business model, advertising through classic billboards can be the right choice. They are big, impressive, cost-effective, and here to stay long.
