The simple reason why your website should have a mobile-friendly design is the growing number of smartphone users. As per Statista, smartphone users worldwide are projected to be 1.5 billion in 2040. So, businesses nowadays focus on mobile users to a wider extent to sell their products and services. And they create their business strategy by keeping in mind smartphone users.
Meanwhile, it’s a fact that you will fail to gain the attention of these users if your website is not mobile-friendly. You may be seeking to know what mobile-friendly web design is, right? Well, a website that has a mobile-friendly design can appear on mobile and many other devices such as tablets, smartwatches, etc. properly.
Some top web designing companies in Bangalore opined that a mobile-friendly design is also popular as a responsive design. This is an important type of design that can respond to any display or device properly. It can even appear on your 46 inches LED screen properly.
So, if your website has a mobile-friendly design, it gives users the liberty to access your website from any device that they use. We will discuss here some other great advantages of having a mobile-friendly website. Take a look.
- Improved Page views with Lower Bounce Rate
The key advantage of having a mobile-friendly website is it offers an outstanding user experience. If your website appears perfectly on small devices even without zoom and loads quickly and with simple navigation, then visitors will spend more time on your website. They will move from one page to another and also learn more related to your business and also get more chances to converse.
Visitors prefer to stay longer on those mobile-friendly websites. They will spend more time if they find your website is easy to use and also help them in completing their goal. It improves page views of your website while minimizing the overall bounce rate.
- Google’s Ranking Factor
Google already announced in 2015 that it will give preference in search engine ranking to those websites that have a mobile-friendly design.
Search engine optimization is a reliable technique to improve the online presence of any website. It ensures the growth of your business with improved traffic on your website, higher lead generation, conversion rate, and ROI.
So, if you are more focused on the growth of your business by improving its online presence, you should first have a mobile-friendly website. Having a mobile-friendly design for your website ensures your business gets robust visibility online and can grab a wonderful opportunity for growth.
- Boost User Experience
No business can be successful without taking care of users’ experience. So, you need to be highly concerned about the same. The good thing about a mobile-friendly website is it is capable of improving the experience of users.
Whether your website is pursued from a tablet or mobile, it tends to change according to the size of the screen. It generally changes from an even design to a completely vertical configuration and displays content and images accordingly.
Well, responsive website design is capable of controlling the webpage and ensuring it fits properly as per the screen of the device. It doesn’t have constant content and picture size for all devices. These adjust based on the size of the screen of any device.
This adjustment works wonders and plays a crucial role in improving the overall experience of users.
- Higher Availability
Another great advantage of having a mobile-friendly website for your business is it ensures higher availability of your website. Mobile users can access the website at any point in time and also wherever they are. The reason why they can access the website anytime or anywhere is that they carry their smartphone everywhere they go. The same does not apply to laptops or PCs.
So, if they find any website that is not mobile-friendly, they stay away from accessing any such website. And they prefer to search for another website that is mobile-friendly and more helpful for them.
Thus, having a mobile-friendly web design helps your website enjoy having a higher availability and they can be accessed through any device and from anywhere.
- Boost your Visibility
The next important advantage of having a mobile-friendly website is it boosts your brand’s visibility. In other words, you can maximize your audience reach by having a mobile-friendly website. The major advantage of having a responsive website for your business is it makes online sharing simple. Visitors who access your website are likely to share on various social platforms.
As mentioned above, mobile-friendliness works as a great symbol for ranking your website in Google. It reflects that those mobile-friendly websites can be visibly higher in SERPs. If you have a mobile-friendly website, it gives you a 100% chance to rank your website in search engines. It, on the other hand, works great in generating higher leads and ROI.
- Growing Trend of Mobile Shopping
We all are aware of the fact that mobile shopping is growing in trend. In today’s time, mobile-friendliness has become even highly imperative especially when you step into online shopping. When it comes to online shoppers, these have quickly started favoring the use of their mobile devices, especially when buying or browsing products online.
You wish to make it as convenient as possible for many people who generally spend money and also complete the sale.
- Gain Customers’ Attention
The next crucial reason why you need to have a mobile-friendly web design for your business website is it can easily gain the attention of customers. In today’s digital age, people generally get a short attention span compared to those goldfish.
The most crucial aspect of a mobile-friendly website is it can load quickly. It’s certainly bad if your website loads slowly. If your website has a slow loading speed, it can’t gain the attention of customers and thus fails to match your business expectation.
- Improve Browsing Experience
You can easily improve the browsing experience of your website by making its design mobile-friendly. If you have a mobile-friendly website, it provides your visitors with a visually appealing and helps your customers get a fully enjoyable experience. Site navigation is something that should be fully intuitive and simple.
- Increase Sales
Well, increasing sales is something that is indeed the primary aim of every business. Smartphone users nowadays prefer to buy products and services by using their mobile phones. So, if you have a mobile responsive website for your business, customers can easily land on your website. They can use their smartphone users to access your website and buy your products and services.
Final Words
In today’s time, if your website is not mobile-friendly, you will face a huge problem in improving its ranking in search engines. A mobile-friendly website gives you an edge over competitors and ensures the growth of your business. So, if you are looking to make your website mobile-friendly, you should hire a reputed website development company.
